LinkedIn is a giant networking event hosted online 24 hours a day, 365 days a year. If you think about it, 99% of us engage in live networking events to help meet future clients, joint venture partners and influencers.
How much time have we spent getting ready for the event, fighting traffic to get there on-time and when we do arrive finding out the event was a bust?
There is tremendous value in using LinkedIn for your inbound, lead generating, marketing efforts. With two new subscribers every second, LinkedIn is the fastest growing worldwide network.
In addition, you can network right from your office or home, while still bringing in valuable inbound leads.
Think of LinkedIn as your target market goldmine – full of prospects and sales opportunities.
During our FREE LinkedIn training sessions, clients are constantly asking me how they can tap into LinkedIn as resource for finding new, profitable leads. Using this very simple approach, you can start generating profitable leads in a short amount of time.
Send a personalized message to your connection requests
How many times have you accepted a LinkedIn invitation, got a confirmation message and never gave it another thought? Did you realize that you could be missing out on a valuable opportunity?
Create a response message to send to your new connections.
Think about it. They have taken the time to find you online and send a connection request. There is obviously a bit of interest on their end.
This is the perfect opportunity to send them a message, thank them for reaching out and find out how you two can work together in the future. Most of the time, you will get a response in return, which could lead to a business opportunity.
Who’s Viewed Your Profile?
LinkedIn offers Basic members the ability to view up to 5 viewers in the last 90 days. However if you upgrade to a Premium account, you can view all of them. Again, this is a great way to immediately find out who is interested in you. Maybe a status update, LinkedIn post or keyword search brought them to your profile.
Take advantage of their interest and connect with those viewers who have viewed your profile, but have not yet reached out. We’ll be covering this in more detail within our upcoming FREE Online Training Session!
Check the Who’s Viewed your Profile section daily to find new views and reach out to them individually. You may capture them at the peak of their interest in you which could lead to future business.
Build your Expertise using LinkedIn Groups
People like to do business with those they know, like and trust. What better way to establish your expertise and brand presence than being a frequent contributor on Group Forums where your target market hangs out?
Especially if you are keeping your focus on facilitating an active dialogue, you can gain a lot of credibility. Starting group discussions and participating in existing discussions can generate comments, profile views, and LinkedIn connection requests.
Make sure you always respond to each comment as soon as you can to keep the conversation going. This way you can keep the members who are engaged active in the discussion.
After a few days, send connection requests to anyone who has commented on your discussion thanking them for their input. Since you have already established a solid rapport, they will most likely accept your request which will help you keep in contact with them in the future.
What are your lead generating goals using LinkedIn? Which strategies have you implemented in your lead-generating efforts? Would love to hear your thoughts, feel free to comment below this post.
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